Inspired by Food Network's hit series Chopped --this vignette franchise--Chopped Open Your Basket, organically integrates a sponsor product into a mini episode of Chopped. In this episode, SeaPak™ Shrimp Scampi is is the integrated product. During my career at Food Network, I produced over a dozen Chopped Open Your Basket spots for brands that include: Tyson®, Sargento®, The National Pork Board, Better Than Bouillon®, and Hyundai.

This Cooking Channel branded vignette series, "The Marketplace," features an integration with Subaru, organically weaving various angles of the Subaru Outback into a personal story about life on a family farm. This was a fun shoot, as a mobile media village included a barn location with some very feisty chickens.

Holiday Baking Championship's Lorraine Pascale shares her passion and inspiration, drawing similarities to the character Coco from Disney & Pixar's animated film by the same name. Pre-interviewing Lorraine to write a script in her voice, finding just the right film footage to support her narrative, and sprinkling in B-roll to showcase Lorraine's baking skills - all came together in this evocative spot.

Cupcakes get mixed with animation in this custom vignette for Food Network's Holiday Baking Championship series, presenting Fox’s family film, Ferdinand. This seamless integration features a recipe for a bouquet of flower-shaped cupcakes, highlighted by keyable animated characters, inspired by the flower-sniffing bull Ferdinand. My challenge was to turn key recipe steps into catchy copy that flowed into the film footage, and left room for a promotional end-card.

Inspired by Food Network's hit series Chopped, this integrated video with Bank of America takes viewers behind the scenes - featuring a culinary producer, Sara Hormi, on a quest to source unique ingredients for the show's iconic mystery baskets. Pre-interviewing Sara to get her unique POV for the script, and incorporating graphic thought-bubbles to enhance her narrative, made this a standout spot. Placing the BankAmericard on the counter for the end-tag took many takes, to get it just right.

Each week for the duration of the Food Network Star season, I produced a Buick integrated on-air and digital spot for the hit series, showcasing interview footage of finalists sharing inspiration on "the road to culinary stardom," set against a backdrop of various angles of the Buick Enclave, while incorporating episodic B-roll to highlight the weekly series. I produced Food Network Star car-integrated vignettes from 2012-2017.

This vignette thematically ties the Food Network series, Cake Wars Christmas, to Walmart's priority positioning - homemade food gifts. I worked with the culinary team to develop the snowman cupcake treat recipe, culling it down to the essentials for scripting. Stop-motion made this spot really come to life in the most cute and compelling way.

Giada De Laurentiis shares inspiration, revealing how she found her voice through food and cooking. Integrating footage from Disney's, The Little Mermaid to seamlessly play-off of Giada's personal narrative, along with B-roll of her hit series, this uplifting vignette promotes the film's release on Blu-Ray and Digital. Shot on location in beautiful Malibu, California.