Holiday Baking Championship's Lorraine Pascale shares her passion and inspiration, drawing similarities to the character Coco from Disney & Pixar's animated film by the same name. Pre-interviewing Lorraine to write a script in her voice, finding just the right film footage to support her narrative, and sprinkling in B-roll to showcase Lorraine's baking skills - all came together in this evocative spot.

This custom commercial introduces the Pioneer Woman's new line of frozen food, in partnership with Kraft-Heinz. Shot on location at Ree Drummond's ranch in Oklahoma, this is one of two different spots.

Inspired by Food Network's hit series Chopped, this integrated video with Bank of America takes viewers behind the scenes - featuring a culinary producer, Sara Hormi, on a quest to source unique ingredients for the show's iconic mystery baskets. Pre-interviewing Sara to get her unique POV for the script, and incorporating graphic thought-bubbles to enhance her narrative, made this a standout spot. Placing the BankAmericard on the counter for the end-tag took many takes, to get it just right.

The challenge was to promote the Sherwin-Williams Color ID Quiz, and make it appetizing for a Food Network audience. To achieve this, we cast two chefs -- pre-interviewing them to format a script that showcased their distinct cooking styles, and individual Sherwin-Williams Color ID personalities. Employing green screen, we keyed-in various paint colors to the walls and kitchen island, enhancing the narrative, while adding color swatch graphics to further hone-in on the Color ID aspect.

Cupcakes get mixed with animation in this custom vignette for Food Network's Holiday Baking Championship series, presenting Fox’s family film, Ferdinand. This seamless integration features a recipe for a bouquet of flower-shaped cupcakes, highlighted by keyable animated characters, inspired by the flower-sniffing bull Ferdinand. My challenge was to turn key recipe steps into catchy copy that flowed into the film footage, and left room for a promotional end-card.

This case study reel highlights the Food Network Kohl's 360 campaign. In addition to writing and producing the reel, I produced the individual on-air vignettes and the Snapchat videos featured in the reel. I worked on the quarterly Food Network Kohl's campaign from 2017-2020.