Thanks for stopping by. I’m a Senior-Level Writer/Producer and Creative Lead by profession, and a creative spirit in essence, with a strong visual eye and a passion for the written word. 

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Over the past three years, I've thrived as a Freelance Writer and Executive Producer, working on the agency side in client-facing roles, managing and producing promotional and commercial videos for clients ranging from tech to pet food. Check out my freelance work here. I believe the most impactful brand storytelling is seamless and organic—when it doesn’t feel like a sell, but a story. I aim to create campaigns and content that make people feel something real, because that’s what sticks. In an oversaturated world where most people are skipping ads, it's important to connect with your audience in an evocative way.

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Equal parts creative and strategic, I have extensive experience writing and producing branded, integrated, commercial, and promotional videos, as well as 360 campaigns, and sizzle reels for sales & marketing events and Upfronts. In leadership roles—I've managed cross-functional teams, optimized workflows, and supervised all phases of video production from conception to completion. My work includes cross-platform, integrated campaigns featuring major motion pictures, cars, celebrity chefs, and everything but the kitchen sink. I wrote and produced the launch campaign for Food Network's popular series Chopped—a show that's still going strong 61 seasons later, and counting.

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It’s rewarding to run with a project from ideation to final delivery, while tackling creative roadblocks that come up along the way—whether it’s a pivot in direction based on a client’s last-minute feedback [leading to eleventh-hour script revisions], problem-solving on-set to maximize a tight shoot schedule, finding a way to fix it in post, or coming up with impactful creative solutions for low-budget projects. I've written countless creative marketing and promotional pitches, representing a wide range of budgets, and I meticulously develop production timelines and oversee budgets.

 

I absolutely love leading and inspiring creative and business teams to create compelling campaigns and content that increase brand engagement and revenue. I can't wait to take on my next project!