Welcome to my website!
Thanks for stopping by. I’m a senior-level writer/producer and creative lead by profession, and a creative spirit in essence, with a strong visual eye and a passion for the written word.
Equal parts creative and strategic, I have extensive experience writing and producing branded and integrated content, and a history of leadership roles in marketing and promotions - managing cross-functional teams, implementing streamlined workflow, and supervising all phases of video production. In my 15+ year career, I've led the creative on integrated marketing campaigns featuring major motion pictures, celebrity chefs, and everything but the kitchen sink. I wrote and produced the launch campaign for Food Network's popular series Chopped; a show that's still going strong 45 seasons later, and counting. Whether it’s content for digital, social, TV; or sales & marketing reels – I approach each project with a sense of pride. I've spent the last year and a half as a freelance writer/executive producer, working on the agency side, managing and creating content for clients ranging from tech companies to pet food.
It’s rewarding to run with a project from ideation to final delivery, taking an idea and developing it into something tangible, while discovering creative solutions for roadblocks that come up along the way – whether it’s a pivot in direction based on a client’s last-minute feedback [leading to eleventh-hour script revisions], problem-solving on-set to maximize a tight shoot schedule, finding a way to fix it in post, or coming up with impactful creative approaches for low-budget projects. I've written countless creative marketing and promotional pitches for Ad Sales Marketing teams, representing a wide range of budget options.
With meticulous attention to detail, I absolutely love collaborating with creative and business teams to launch compelling campaigns and content that increase brand engagement and revenue.