Thanks for stopping by. I’m a senior-level writer/producer and creative lead by profession, and a creative spirit in essence, with a strong visual eye and a passion for the written word. 

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Equal parts creative and strategic, I have extensive experience writing and producing branded, integrated, and 360 campaigns. I've held leadership roles in marketing and promotions - managing cross-functional teams, optimizing workflows, and supervising all phases of video production from conception to completion. In my dynamic career spanning over 15 years, I've led the creative on cross-platform, integrated marketing campaigns featuring major motion pictures, celebrity chefs, and everything but the kitchen sink. I wrote and produced the launch campaign for Food Network's popular series Chopped; a show that's still going strong 45 seasons later, and counting. Whether it’s content for digital, social, broadcast, Upfront, or sales & marketing reels – I approach each project with a sense of pride. Over the past two years, I've thrived as a freelance writer and executive producer, working on the agency side in client-facing roles, managing and creating content for clients ranging from tech companies to pet food.

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It’s rewarding to run with a project from ideation to final delivery, taking an idea and developing it into something tangible, while discovering creative solutions for roadblocks that come up along the way – whether it’s a pivot in direction based on a client’s last-minute feedback [leading to eleventh-hour script revisions], problem-solving on-set to maximize a tight shoot schedule, finding a way to fix it in post, or coming up with impactful creative approaches for low-budget projects. I've written countless creative marketing and promotional pitches for Ad Sales Marketing teams, representing a wide range of budget options.

 

With meticulous attention to detail, I absolutely love leading and inspiring creative and business teams to launch compelling campaigns and content that increase brand engagement and revenue.