Welcome to my website!
Thanks for stopping by. I’m a senior-level writer/producer/creative lead by profession, and a creative spirit in essence, with a strong visual eye and a passion for the written word. I draw inspiration from my travels around the world, exploring nature, and immersing myself in the arts. It’s these life experiences that weave together to spark new ideas, and give me the confidence to express my creative vision, lead teams, and tell stories through video content.
Equal parts creative and strategic, I have extensive experience writing and producing branded content, and a history of working in television marketing and promotions - managing cross-functional teams and supervising production partners. In my 15+ year career, I've worked on integrated marketing campaigns featuring major motion pictures, celebrity chefs, and everything but the kitchen sink. I wrote and produced the launch campaign for Food Network's popular series Chopped; a show that's still going strong 45 seasons later, and counting. Whether it’s content for digital, social, linear; or sizzle reels for sales & marketing purposes – I approach each project with a sense of pride.
It’s rewarding to run with a project from ideation to final delivery, taking an idea and developing it into something tangible, while discovering creative solutions for the roadblocks that come up along the way – whether it’s a pivot in direction based on client’s last-minute feedback [leading to eleventh-hour script revisions], coming up with solutions on-set to maximize a tight shoot schedule, or finding a way to fix it in post. With meticulous attention to detail, I absolutely love collaborating with marketing teams, video crews, video editors, graphic designers and sound engineers to create compelling content to increase brand engagement and revenue.