Writer/Producer + Creative Lead
Disney & Pixar's Coco - Holiday Baking Championship Vignette
Holiday Baking Championship's Lorraine Pascale shares her passion and inspiration, drawing similarities to the character Coco from Disney & Pixar's animated film by the same name. Pre-interviewing Lorraine to write a script in her voice, finding just the right film footage to support her narrative, and sprinkling in B-roll to showcase Lorraine's baking skills - all came together in this evocative spot.
Bank of America - Chopped Vignette
Inspired by Food Network's hit series Chopped, this integrated video with Bank of America takes viewers behind the scenes - featuring a culinary producer, Sara Hormi, on a quest to source unique ingredients for the show's iconic mystery baskets. Pre-interviewing Sara to get her unique POV for the script, and incorporating graphic thought-bubbles to enhance her narrative, made this a standout spot. Placing the BankAmericard on the counter for the end-tag took many takes, to get it just right.
Sherwin-Williams Custom Commercial
The challenge was to promote the Sherwin-Williams Color ID Quiz, and make it appetizing for a Food Network audience. To achieve this, we cast two chefs -- pre-interviewing them to format a script that showcased their distinct cooking styles, and individual Sherwin-Williams Color ID personalities. Employing green screen, we keyed-in various paint colors to the walls and kitchen island, enhancing the narrative, while adding color swatch graphics to further hone-in on the Color ID aspect.
Fox's Ferdinand - Holiday Baking Championship Vignette
Cupcakes get mixed with animation in this custom vignette for Food Network's Holiday Baking Championship series, presenting Fox’s family film, Ferdinand. This seamless integration features a recipe for a bouquet of flower-shaped cupcakes, highlighted by keyable animated characters, inspired by the flower-sniffing bull Ferdinand. My challenge was to turn key recipe steps into catchy copy that flowed into the film footage, and left room for a promotional end-card.
Food Network + Kohl's Marketing Reel
This case study reel highlights the Food Network Kohl's 360 campaign. In addition to writing and producing the reel, I produced the individual on-air vignettes and the Snapchat videos featured in the reel. I worked on the quarterly Food Network Kohl's campaign from 2017-2020.