Bank of America - Chopped Vignette
Inspired by Food Network's hit series Chopped, this integrated video with Bank of America takes viewers behind the scenes - featuring a culinary producer, Sara Hormi, on a quest to source unique ingredients for the show's iconic mystery baskets. Pre-interviewing Sara to get her unique POV for the script, and incorporating graphic thought-bubbles to enhance her narrative, made this a standout spot. Placing the BankAmericard on the counter for the end-tag took many takes, to get it just right.